W. C. Sanderson Ford Privacy Policy
Effective Date: January 1, 2020
W C Sanderson Ford respects the privacy of the information you have entrusted to us. This Privacy Policy applies to both the online and offline collection of personal information by W. C. SANDERSON FORD. By using our website and services (collectively, the “Services”), you acknowledge you have read and understand the terms and conditions of this Policy. If you do not agree to the terms and conditions of this Policy, please do not use our Services.
INFORMATION COLLECTED
Click here https://www.wcsandersonford.com/PrivacyPolicy for our Notice at Collection of Personal Information, which lists the categories of personal information we collect from consumers and the purposes for collecting the information.
- Directly from consumers
- Indirectly from consumers (e.g., from observing consumers’ actions on our Services)
- Third-party service providers, including advertising companies, analytics providers, and websites or companies that provide information regarding vehicles or provide listings of vehicles available for sale/lease, that forward identifiers provided by consumers
- To respond to consumers’ requests and inquiries
- Communicate with consumers regarding our products or services
- Enter into and process transactions with consumers
- Send marketing communications
- Complete government forms
- Confirm consumers’ identity and that they are at least 18 years old
- Confirm consumers are licensed to drive our vehicles or take delivery of a vehicle purchased or leased from us
- Disclosure for business purposes to internet service providers, analytics providers, payment processors and warranty, insurance or service contract administrators, if applicable to transaction
- Disclosure for marketing purposes to advertising companies
- Disclosure for safety and warranty purposes to vehicle manufacturer, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership
- Disclosure to state or federal agencies, when required by law
- Disclosure to vehicle manufacturer for marketing and analytical purposes, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership [Note – if this bullet point is included, information sharing for this purpose amounts to a “sale” of information, and requires the dealer to have a “Do Not Sell My Information” button on its website – see Section II.]
- Directly from consumers
- Third-party service providers, including advertising companies and analytics providers
- To respond to consumers’ requests and inquiries
- Communicate with consumers regarding our products or services
- Enter into and process transactions with consumers
- Send marketing communications
- Complete government forms
- Confirm insurance coverage
- Confirm identity
- Obtain authorization to collect payments
- Collect payments
- Confirm acknowledgement of receipt of documents we provide to consumers
- Disclosure for business purposes to internet service providers, delivery services and payment processors
- State or federal agencies, when required by law
- Disclosure to vehicle manufacturer for marketing and analytical purposes, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership [Note – if this bullet point is included, information sharing for this purpose amounts to a “sale” of information, and requires the dealer to have a “Do Not Sell My Information” button on its website – see Section II.]
- Protected classification characteristics under California or federal law, such as:
- A photocopy/scan of government issued identification reveals personal information. For example:
- Driver’s license/state identification card - includes image, date of birth, physical description and gender
- Permanent resident card - includes image, date and place of birth;
- Social security card - includes social security number
- Passport - includes image, date and place of birth and nationality
- Military ID - includes image and rank
- Completion of a Translated Contract Acknowledgement or signing of translated documents reveals a consumer’s primary language
- Directly from consumers
- Government’s Military Lending Act website
- To confirm identity
- Confirm consumers are licensed to drive our vehicles or take delivery of a vehicle purchased or leased from us
- Confirm eligibility for a manufacturer or lender rebate and to apply for and process any such rebate
- Determine coverage under the Military Lending Act in connection with a financed vehicle transaction
- Provide consumers with copies of certain documents written in the language in which their finance or lease transaction was primarily negotiated, as required by law
- Complete government forms
- Disclosure to manufacturer or lender for processing applicable rebate
- Disclosure to state or federal agencies, when required by law
- Directly from consumers
- Third parties, such as vehicle manufacturer and/or advertising companies
- Enter into and process transactions with consumers
- Appraise consumers’ vehicles
- Send informational and marketing communications
- Retain records of transactions as required by law
- Fulfill the terms of a written warranty or product recall
- Process warranty, insurance or service contract claims
- Share information with state agencies as required by law
- Disclosure for business purposes to payment processors, delivery services and warranty, insurance or service contract administrators, if applicable to transaction
- Disclosure for safety and warranty purposes to vehicle manufacturer, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership
- Disclosure to state or federal agencies, when required by law
- Directly from consumers
- To confirm identity
- Indirectly from consumers (e.g., from observing consumers’ actions on our Services)
- To communicate with consumers regarding our products and services
- Improve user experiences by making our website easier to use and navigate, and more personalized based on the profile we create about consumers
- Disclosure for business purposes to internet service providers
- Indirectly from consumers (e.g., from observing consumers’ actions on our Services)
- From vehicles equipped with GPS tracking (as permitted by law)
- To respond to consumers’ requests and inquiries
- Enter into and process consumers’ transactions with you
- Send marketing communications
- Track vehicles as permitted by law
- Disclosure for business purposes to internet service providers
- Directly from consumers
- To communicate with you; some phone calls are recorded (with your consent) for training our staff and for quality assurance purposes
- Directly from consumers
- To confirm eligibility for a manufacturer or lender rebate and to apply for and process any such rebate
- To confirm eligibility for employee discount pricing
- Complete government forms, as required
- Disclosure to manufacturer or lender for processing applicable rebate
- Disclosure to state or federal agencies, when required by law
- Directly from consumers
- To confirm eligibility for a manufacturer or lender rebate and to apply for and process any such rebate
- Disclosure to manufacturer or lender for processing applicable rebate
- Indirectly from consumers (e.g., from observing consumers’ actions on our Services)
- Third-party service providers, including advertising companies and analytics providers
- To market our products and services to consumers
COOKIES
We, and third parties we allow, use cookies and other similar technologies. Cookies are small text files placed on your device that uniquely identify your device and which a website can transfer to a consumer’s hard drive to keep records of his or her visit to a website. We, or third parties, may use session cookies or persistent cookies. Session cookies only last for the specific duration of your visit and are deleted when you close your browser. Persistent cookies remain on your device’s hard drive until you delete them or they expire. Different cookies are used to perform different functions, which are explained below:
- Essential. Some cookies are essential in order to enable you to move around our website and use its features, such as accessing secure areas of our website. Without these cookies, we cannot enable appropriate content based on the type of device you are using.
- Analytics. We use Google Analytics to measure how you interact with our website and to improve your user experience. To learn more about Google Analytics privacy practices and opt-out mechanisms, please visit the Google Analytics Security and Privacy Principles page at https://support.google.com/analytics/answer/6004245?hl=en.
Google also provides a complete privacy policy and instructions on opting-out of Google Analytics at https://tools.google.com/dlpage/gaoptout. - Targeted Advertising. We use cookies to compile information on our users interaction with our website. We use this information to serve ads to you off of our website.
COLLECTION AND USE OF INFORMATION FROM CHILDREN
OPT-OUT
THIRD-PARTY LINKS
YOUR CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83 permits visitors to the Services who are California residents to request certain information, once a year, regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send us an email using the contact information provided below and put “Shine the Light Request” in the subject line of your email.
From January 1, 2020, California consumers have the following rights:
Internal Use of PII. In general, we use PII internally to serve our users or customers, to enhance and extend our customer and user relationships so our users or customers may take maximum advantage of our products and services. For example, by understanding how you use our Site from your computer or mobile device, we are able to customize and personalize your experience. More specifically, we use PII to provide services or to anticipate and resolve problems with our Site, or to respond to customer support inquiries, and to create and inform you of new products or services from W. C. Sanderson Ford or others that may better meet your needs. You should review the following section to understand when W. C. Sanderson Ford discloses PII to affiliated and non-affiliated third parties.
⦁ Right to know
You have the right to request information about the categories and specific pieces of personal information we have collected about you, as well as the categories of sources from which such information is collected, the purpose for collecting such information, and the categories of third parties with whom we share such information. Please see above.
You have the right to request information about our sale or disclosure for business purposes of your personal information to third parties in the preceding 12 months. Please see above.
⦁ Right to delete
You have the right to request the deletion of your personal information. Please note that notwithstanding your request, California law permits us to retain certain categories of personal information for numerous purposes, including to complete a transaction, to perform a contract between you and DEALERSHIP, and to comply with a legal obligation.
⦁ Right to opt-out of sale
You have the right to opt out of the sale of your personal information to third parties. You can exercise this right through the “Do Not Sell My Personal Information” link in the footer of our website, when such link becomes available on January 1, 2020.
[Note – if your dealership does not sell personal information, instead of the above language, state: “We do not and will not sell your personal information to third parties.”]
⦁ Right to non-discrimination
You have the right to not be discriminated against for exercising any of these rights.
We do not sell or knowingly collect the personal information of minors under 16 years of age.
If you would like to exercise one or more of the rights above, please contact us using the contact information provided below. You may designate an authorized agent to make a request on your behalf. Such authorized agent must be registered with the California Secretary of State. We may deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf.
We may need to confirm your verifiable consumer request before completing your request, and, for example, may ask for you to confirm data points we already have about you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.
NOTICE REGARDING PUBLIC POSTING AREAS
SECURITY
INTERNATIONAL DATA TRANSFERS
ASSIGNMENT
DISPUTE RESOLUTION AND AGREEMENT TO ARBITRATE
Except where and to the extent prohibited by law, by using the Services, you and DEALERSHIP agree that, if there is any controversy, claim, action, or dispute arising out of or related to your use of the Services or the breach, enforcement, interpretation, or validity of this Policy or any part of it (“Dispute”), both parties shall first try in good faith to settle such Dispute by providing written notice to the other party describing the facts and circumstances of the Dispute and allowing the receiving party thirty (30) days in which to respond to or settle the Dispute. Notice shall be sent to:
⦁ W.C. SANDERSON FORD, at 453 HEALDSBURG AVE, HEALDSBURG CA A95448 or
⦁ You, at the address we have on file for you.
Both you and W. C. SANDERSON FORD agree that this dispute resolution procedure is a condition precedent that must be satisfied before initiating any litigation or filing any claim against the other party. IF ANY DISPUTE CANNOT BE RESOLVED BY THE ABOVE DISPUTE RESOLUTION PROCEDURE, YOU AGREE THAT THE SOLE AND EXCLUSIVE JURISDICTION FOR SUCH DISPUTE WILL BE DECIDED BY BINDING ARBITRATION ON AN INDIVIDUAL BASIS. ARBITRATION ON AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE THE RIGHT FOR A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE CAPACITY. Other rights that you and we would otherwise have in court will not be available, or will be more limited in arbitration, including discovery and appeal rights. All such disputes shall be exclusively submitted to https://adr.org/arbitration for binding arbitration under its rules then in effect, before one arbitrator to be mutually agreed upon by both parties.
The arbitrator, and not any federal, state, or local court or agency, shall have exclusive authority to resolve any dispute arising under or relating to the interpretation, applicability, enforceability, or formation of this Policy, including any claim that all or any part of this Policy is void or voidable.
OTHER ARBITRATION AGREEMENTS
CHOICE OF LAW
HOW WE RESPOND TO DO-NOT-TRACK SIGNALS
CHANGES TO THIS PRIVACY POLICY
CONTACT US
If you have any questions, comments or concerns about our privacy practices or this Policy, please contact us at:
Phone: (707) 433-3318, Mail- 453 Healdsburg Ave, Healdsburg, CA 95448-3814
